Why I switched to Fortaleza F3: A farmer’s testimony

Don Jorge grew up in a corn farming family in the state of Huehutenango of Guatemala’s Western Highlands. He began farming at a young age and continues to do so now. He is the primary caregiver in a house of 17 people. Like most corn farmers in the area, Don Jorge relies on the corn he grows to feed his family for the year. While Don Jorge’s easy smile tells another story, the past several years proved challenging with prolonged droughts damaging his yields and threatening his ability to provide enough food for his family.  Before switching to Forteleza F3, a high performing hybrid seed, Don Jorge planted criollo (a traditional, non-hybrid seed). Criollo seeds are cheaper but also provide lower yields. Additionally, they do not perform well against extreme weather events – such a prolonged droughts and storms – which are increasingly affecting Guatemalan farmers due to the effects of climate change. For Don Jorge, recent years of criollo harvest would only provide enough food to cover his family’s needs for half the year, forcing him to supplement by buying more seed to cover the rest of the year.

Two years ago, facing another impending food shortage due to criollo’s performance, Don Jorge asked his son Jorge Jr. to go into town and but additional criollo seeds. In town, Jorge Jr. met Semilla Nueva co-founder Trinidad (Trini) Recinos. Trini understood the challenges facing Jorge Jr.’s family – they needed an affordable alternative to criollo that could produce higher yields. Trini presented F3’s higher yield potential, which Jorge Jr. found outweighed the cost difference. Don Jorge was disappointed with his son’s decision to move from his historical brand, criollo H3. However the investment had already been made, so they planted Fortelaza for the first time in the 2017 growing season. When the crops began to grow, exhibiting a much higher yield and stronger drought resistance, disappointment in the decision to switch quickly gave way to joy and gratitude. Fortleza’s improved performance meant that Don Jorge would once again be able to provide enough corn for his family’s yearly consumption. Don Jorge recalls even having to ask forgiveness from his son for getting so upset on his seed purchase. 

On a recent visit to Don Jorge’s land, he proudly showed Semilla Nueva staff his crops and explained that he  had chosen to remain with Fortaleza F3 for the past 2 years because of its outstanding yield performance. Don Jorge maintains a demonstration parcel; demonstration parcels are a common marketing technique in agriculture to show the benefits of a certain crop to potential farmers. As a community leader and a self proclaimed Forteleza advocate, Don Jorge agreed to be one of our demo parcel farmers and showcase the benefits of F3  to his neighbors and potential buyers. 

Don Jorge spoke to his personal experience with Forteleza F3. The stalks, Don Jorge explained, don’t waver or break in the case of  high winds or rain. This resistance to storms is known as lodging resistance. Additionally, Fortleza’s drought resistant quality was critical to ensure his family’s food security for the year. The area had recently gone through a  20 day drought during the rainy season. These events are precarious for farmers who depend on predictable rains and harvest for their family’s diet. However, for Don Jorge, Forteleza far outperformed criollo in withstanding drought conditions.. In comparison, the criollo crops were short, weak, and experienced significant pest infestations. s. 

Don Jorge enthusiastically shares his testimony about  the benefits of Forteleza with his neighbors and the local farming community. When he originally told his neighbors about the improved harvest, they were hesitant to  believe him. They couldn’t believe that it was possible for corn to grow so strongly in drought and storm conditions. . When asked how did he finally convince them that it was corn, he responded “La gente tiene que verlo para creer.” (The people have to see it to believe it.) Semilla Nueva is grateful that Don Jorge continues to manage his demo parcel and invite his community to see the performance of Forteleza first-hand! 

Launching a Brand: Fortaleza

Juan Manuel “Elotón” and Noé Estrada “Don Fortaleza”, two members of our sales team — setting up for the field day.

It’s a really exciting time for us here at Semilla Nueva. We’re currently in the midst of farmer field days, where we’re showing off our newest Fortaleza corn seeds. Fortaleza is our biofortified seed brand, one of our main strategies at Semilla Nueva, that competes in the market undifferentiated from other seeds.

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Social Marketing Changed Everything We Thought About Nutrition: A New Approach to Get Farmers to Share QPM

Semilla Nueva Field Technician Hugo holds his seven-year-old son Jander as he addressed farming families gathered from 40 communities across the southern coast of Guatemala at April’s Farmer Field Day.
Semilla Nueva Field Technician Hugo holds his seven-year-old son Jander as he addresses farming families gathered from 40 communities across the southern coast of Guatemala at April’s Farmer Field Day.

We all feel proud when we can grow and give our families corn and tortillas. What is more Guatemalan than a family sitting around the table sharing tortillas? Imagine the table where your family eats with a basket of hot tortillas. You grab one- it is soft and tastes sweet. After eating, your family feels energized and they stay full for hours. These tortillas come from a new kind of corn called FORTALEZA, the corn that gives you and your family strength.

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QPM: Planting Protein for the Rural Poor


Malnutrition impedes the cognitive, emotional, and physical development of half of the children in Guatemala under the age of five. Without access to essential vitamins and minerals, stunted motor and cognitive development early in life makes it close to impossible to achieve economic and social prosperity. How can we at Semilla Nueva help enhance the nutrition of these children so that they have a chance to thrive later in life?

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Plataforma BioFORT: Joining Forces to Target Malnutrition and Enhance Rural Livelihoods


It is not every day that you find yourself entering a room filled with humble farmers donning denim and cowboy boots alongside titled professionals in tailored suits. A space in which findings shared by researchers are followed by off-the-cuff open discussion, with moments of culture clash as seemingly opposite worlds collide.

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Farmers Hit by Drought in 2015 – And How You Can Help!


“It makes me sad just to look at it because of everything I’ve invested in it,” Wilson Reyes tells us as we take in his dry corn field. “I’ve invested around 10,000 Quetzales in this land: in seeds, fertilizer, labor, insecticides… but I’m not going to be able to get it back.” That’s roughly $1,400 USD and no small chunk of change for a rural Guatemalan farmer. Legal minimum wage for agricultural work in Guatemala is roughly $3,600 per year (MAGA), but an independent corn farmer’s work is seasonal and unpredictable, usually leading to real wages of far less than that. 

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14 Organizations Sign Agreement to Unite Efforts for a Biofortified Guatemala

On Wednesday, August 13th 2015, 14 organizations came together to sign an agreement and officially launch the Plataforma BioFORT in Guatemala. The event was held in the sunny garden of Guatemala’s Ministry of Agriculture (MAGA) and featured brief presentations by several representatives from the founding institutions. Plataforma BioFORT is a multi-institutional effort to coordinate knowledge, resources, and manpower across organizations in Guatemala to promote and further develop biofortified crops. The ultimate goal is to bring these highly nutritious crops to more rural families and reduce malnutrition rates across the country. Continue reading “14 Organizations Sign Agreement to Unite Efforts for a Biofortified Guatemala”

Semilla Nueva Joins the International Conversation on Sustainable Agriculture

The walls of the Semilla Nueva office are lined with photos of the various “generations” of the organization –a pictorial view of the people and projects that have been part of our journey. Scanning through them evokes many of the same reactions as looking at one’s own childhood photo album – both feelings of pride as to how far we’ve come, as well as questions like, “how did we think THAT was a good idea?” Continue reading “Semilla Nueva Joins the International Conversation on Sustainable Agriculture”

Semilla Nueva Looks for Effective Solutions to Malnutrition

Malnutrition and the Potential of QPM in Guatemala

In Semilla Nueva’s communities, only 1 out of every 2 children is malnourished. The word “only” sounds disturbing in that sentence, but 50% sounds like a reasonable figure when compared to 70%, or the percentage of children that face chronic malnutrition within rural indigenous communities in Guatemala. Guatemala struggles with hunger on a frightening scale – ranked as the country with the 4th highest rate of chronic malnutrition.

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