Guatemala responds to COVID-19 – We will help farmers feed the country

Dear Friends,

We’re writing to you from Guatemala, where we’re dealing with the beginning of a local COVID-19 outbreak. There have been 25 cases to date. We commend the Guatemalan Government’s swift response and precautionary measures to control the outbreak. Within 3 days of case zero, Guatemala closed the airport and shortly thereafter the borders. There is a military curfew in place each day, restricting non essential movement from 4 PM to 4 AM. Gatherings – like those we use to meet potential farmers and sell our seed – have been banned until further notice.

Vendors in Guatemala City’s Central Market. Photographer: Esteban Biba

While the world faces mounting challenges, we have also witnessed the immense power of solidarity, human ingenuity, and bravery in the past weeks. Amongst the frontline heroes are our farmers. Farmers are showing up for us each day – growing the food that seems to be ever more rapidly flying off the shelves. In these times, we must ask ourselves – how will we show up for them?

In Guatemala, a country where corn accounts for upwards of 50% of the rural diet, over 700,000 corn farmers cannot work from home. Their work is critical to feed the nation and their families. The majority of smallholder corn farmers in Guatemala live in poverty. With agriculture as the primary source of income for the majority of these families, they cannot afford to absorb productivity losses associated with global crises. These farmers and their communities are especially vulnerable to the economic losses we are witnessing all over the world. Living on less than one dollar a day, members of Guatemalan farmer families don’t have a safety net.

Semilla Nueva remains committed to putting these farmers and their families first, especially as May marks the planting season that produces the majority of rural Guatemala’s food. We are following all necessary measures to ensure our staff remains safe while simultaneously exploring new and creative ways to support the farmers we serve. We’ve reoriented our marketing and farmer engagement strategy to mobile platforms – using phone, text message, and messaging services like Whatsapp. We’re complementing this with alternative outreach like banners, billboards, and radio.

This year, more than ever before, our work is essential. In the coming months, we will continue to promote and sell our biofortified, iron, protein, and zinc enriched corn to smallholders farmers in Guatemala. Our goal for 2020 remains; we will work tirelessly to improve the incomes and nutrition of nearly 8,000 farmer families. Our corn has the potential to:

  • Shield against the extreme economic shock Guatemala will face in the wake of COVID-19 – In Guatemala, over 70% of the population works in the informal economy and the majority of farmers will be pushed further into poverty. Our corn can increase farmer incomes and mitigate some of these effects.
  • Improve food security amidst crisis – The regions most likely to be hit by an impending food crisis in Guatemala are also the regions where we work with communities and sell seed. By ensuring farmers have seed on time, we can increase their income and improve their family nutrition – fighting food insecurity through economic and agronomic means.
  • Boost the immune systems of those who will need it the most – Our corn has 39% more zinc than traditional corn and can close the average zinc gap in rural Guatemalan diets. Zinc is critical to immune system function and has been shown to decrease the mortality rate of respiratory illness and pneumonia in elderly populations and pneumonia in children–considerations that are of vital importance as we prepare for the coming months.

Corn farmer in rural Guatemala. Photographer: Sarah Mueller

In the darkest of times, we have the opportunity to be the best versions of ourselves. Every day and especially today, we are grateful to act in solidarity with Guatemala’s farmers. Thank you for being partners on this journey.



The Semilla Nueva Team

Why I switched to Fortaleza F3: A farmer’s testimony

Don Jorge grew up in a corn farming family in the state of Huehutenango of Guatemala’s Western Highlands. He began farming at a young age and continues to do so now. He is the primary caregiver in a house of 17 people. Like most corn farmers in the area, Don Jorge relies on the corn he grows to feed his family for the year. While Don Jorge’s easy smile tells another story, the past several years proved challenging with prolonged droughts damaging his yields and threatening his ability to provide enough food for his family.  Before switching to Forteleza F3, a high performing hybrid seed, Don Jorge planted criollo (a traditional, non-hybrid seed). Criollo seeds are cheaper but also provide lower yields. Additionally, they do not perform well against extreme weather events – such a prolonged droughts and storms – which are increasingly affecting Guatemalan farmers due to the effects of climate change. For Don Jorge, recent years of criollo harvest would only provide enough food to cover his family’s needs for half the year, forcing him to supplement by buying more seed to cover the rest of the year.

Two years ago, facing another impending food shortage due to criollo’s performance, Don Jorge asked his son Jorge Jr. to go into town and but additional criollo seeds. In town, Jorge Jr. met Semilla Nueva co-founder Trinidad (Trini) Recinos. Trini understood the challenges facing Jorge Jr.’s family – they needed an affordable alternative to criollo that could produce higher yields. Trini presented F3’s higher yield potential, which Jorge Jr. found outweighed the cost difference. Don Jorge was disappointed with his son’s decision to move from his historical brand, criollo H3. However the investment had already been made, so they planted Fortelaza for the first time in the 2017 growing season. When the crops began to grow, exhibiting a much higher yield and stronger drought resistance, disappointment in the decision to switch quickly gave way to joy and gratitude. Fortleza’s improved performance meant that Don Jorge would once again be able to provide enough corn for his family’s yearly consumption. Don Jorge recalls even having to ask forgiveness from his son for getting so upset on his seed purchase. 

On a recent visit to Don Jorge’s land, he proudly showed Semilla Nueva staff his crops and explained that he  had chosen to remain with Fortaleza F3 for the past 2 years because of its outstanding yield performance. Don Jorge maintains a demonstration parcel; demonstration parcels are a common marketing technique in agriculture to show the benefits of a certain crop to potential farmers. As a community leader and a self proclaimed Forteleza advocate, Don Jorge agreed to be one of our demo parcel farmers and showcase the benefits of F3  to his neighbors and potential buyers. 

Don Jorge spoke to his personal experience with Forteleza F3. The stalks, Don Jorge explained, don’t waver or break in the case of  high winds or rain. This resistance to storms is known as lodging resistance. Additionally, Fortleza’s drought resistant quality was critical to ensure his family’s food security for the year. The area had recently gone through a  20 day drought during the rainy season. These events are precarious for farmers who depend on predictable rains and harvest for their family’s diet. However, for Don Jorge, Forteleza far outperformed criollo in withstanding drought conditions.. In comparison, the criollo crops were short, weak, and experienced significant pest infestations. s. 

Don Jorge enthusiastically shares his testimony about  the benefits of Forteleza with his neighbors and the local farming community. When he originally told his neighbors about the improved harvest, they were hesitant to  believe him. They couldn’t believe that it was possible for corn to grow so strongly in drought and storm conditions. . When asked how did he finally convince them that it was corn, he responded “La gente tiene que verlo para creer.” (The people have to see it to believe it.) Semilla Nueva is grateful that Don Jorge continues to manage his demo parcel and invite his community to see the performance of Forteleza first-hand! 

Launching a Brand: Fortaleza

Juan Manuel “Elotón” and Noé Estrada “Don Fortaleza”, two members of our sales team — setting up for the field day.

It’s a really exciting time for us here at Semilla Nueva. We’re currently in the midst of farmer field days, where we’re showing off our newest Fortaleza corn seeds. Fortaleza is our biofortified seed brand, one of our main strategies at Semilla Nueva, that competes in the market undifferentiated from other seeds.

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Social Marketing Changed Everything We Thought About Nutrition: A New Approach to Get Farmers to Share QPM

Semilla Nueva Field Technician Hugo holds his seven-year-old son Jander as he addressed farming families gathered from 40 communities across the southern coast of Guatemala at April’s Farmer Field Day.
Semilla Nueva Field Technician Hugo holds his seven-year-old son Jander as he addresses farming families gathered from 40 communities across the southern coast of Guatemala at April’s Farmer Field Day.

We all feel proud when we can grow and give our families corn and tortillas. What is more Guatemalan than a family sitting around the table sharing tortillas? Imagine the table where your family eats with a basket of hot tortillas. You grab one- it is soft and tastes sweet. After eating, your family feels energized and they stay full for hours. These tortillas come from a new kind of corn called FORTALEZA, the corn that gives you and your family strength.

Continue reading “Social Marketing Changed Everything We Thought About Nutrition: A New Approach to Get Farmers to Share QPM”

QPM: Planting Protein for the Rural Poor


Malnutrition impedes the cognitive, emotional, and physical development of half of the children in Guatemala under the age of five. Without access to essential vitamins and minerals, stunted motor and cognitive development early in life makes it close to impossible to achieve economic and social prosperity. How can we at Semilla Nueva help enhance the nutrition of these children so that they have a chance to thrive later in life?

Continue reading “QPM: Planting Protein for the Rural Poor”

Plataforma BioFORT: Joining Forces to Target Malnutrition and Enhance Rural Livelihoods


It is not every day that you find yourself entering a room filled with humble farmers donning denim and cowboy boots alongside titled professionals in tailored suits. A space in which findings shared by researchers are followed by off-the-cuff open discussion, with moments of culture clash as seemingly opposite worlds collide.

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Farmers Hit by Drought in 2015 – And How You Can Help!


“It makes me sad just to look at it because of everything I’ve invested in it,” Wilson Reyes tells us as we take in his dry corn field. “I’ve invested around 10,000 Quetzales in this land: in seeds, fertilizer, labor, insecticides… but I’m not going to be able to get it back.” That’s roughly $1,400 USD and no small chunk of change for a rural Guatemalan farmer. Legal minimum wage for agricultural work in Guatemala is roughly $3,600 per year (MAGA), but an independent corn farmer’s work is seasonal and unpredictable, usually leading to real wages of far less than that. 

Continue reading “Farmers Hit by Drought in 2015 – And How You Can Help!”

14 Organizations Sign Agreement to Unite Efforts for a Biofortified Guatemala

On Wednesday, August 13th 2015, 14 organizations came together to sign an agreement and officially launch the Plataforma BioFORT in Guatemala. The event was held in the sunny garden of Guatemala’s Ministry of Agriculture (MAGA) and featured brief presentations by several representatives from the founding institutions. Plataforma BioFORT is a multi-institutional effort to coordinate knowledge, resources, and manpower across organizations in Guatemala to promote and further develop biofortified crops. The ultimate goal is to bring these highly nutritious crops to more rural families and reduce malnutrition rates across the country. Continue reading “14 Organizations Sign Agreement to Unite Efforts for a Biofortified Guatemala”